Published Nov 20, 2025         

How to Save Hours Every Week on Social Media: A Guide For Small Businesses

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By Robyn Cameron
Head of Sales & Marketing, Tufa    

6 minute read

Many small businesses spend hours each week managing social media, often feeling overwhelmed by the constant need to create, schedule, and refine content. Reducing this time without sacrificing quality can free up valuable hours for other important tasks.

How to save hours on social media every week lies in using automation tools, scheduling platforms, and streamlined workflows. 

By adopting time-saving techniques, small businesses can improve productivity while still achieving solid results. This approach transforms social media from a time drain into a manageable, strategic activity.

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    Optimizing Your Content Creation Process

    Creating content becomes faster and easier when you cut out the repetitive tasks and batch your work. With templates, a simple workflow, and a bit of focused editing, you can save a ton of time while keeping your posts consistent across every platform.

    Batch Creating Content

    Batching content means creating several posts in one focused session instead of tackling them one by one. It takes the mental load off constantly switching tasks and helps you stay in a creative flow.

    Block out specific time to write captions, pick visuals, and schedule posts for the week, or even the whole month. It cuts down distractions and keeps your content consistent.

    To make batching work smoothly, having a content calendar ready is key. It guides each session so your posts match upcoming events, promos, and campaigns, without the last-minute scramble. With these effective strategies, you can save hours on social media while maintaining quality posts. 

    Utilizing Templates for Efficiency

    Templates serve as reusable frameworks for posts and design layouts, saving time and maintaining brand consistency. You can use templates for captions, graphics, and even video formats.

    Standardizing elements like fonts, colors, and post structures, means that small businesses can streamline their workflow. Using tools like Tufa, you can customize posts quickly by switching between templates. Using ready-made versatile templates tailored to different post types reduces the need to start from scratch each time.

    Use Automated Tools to Help with Content Creation

    Automated content creation tools can help serve as a creative starting point with batch creating content. 

    With platforms like Tufa, you can:

    • Generate and organize post topics and ideas.
    • Generate on brand content instantly. Create image and text based posts using your brand’s fonts and colors.
    • Customise posts using a wide library of templates.
    • Craft unique captions tailored for each platform. 
    • Create feed posts, carousels, stories and story series in your brand’s unique voice.

    You can drastically cut down your content creation time, while consistently putting out high quality and engaging posts. 

    Scheduling and Automating Posts

    You can spend less time online by scheduling posts in advance. That way, posts go live at the right time regardless of whether you’re online or not. With scheduling tools, you’ll never forget to post again. 

    Choosing the Right Scheduling Tools

    Selecting a scheduling tool depends on platform compatibility, ease of use, and automation features. Native tools offered by platforms like Facebook or Instagram handle basic scheduling but may lack multi-platform support.

    Third-party tools such as Tufa enable cross-platform posting, content calendars, and bulk upload options. These features allow planning weeks or months of posts in advance, reducing daily manual effort.

    Finding the Best Posting Times

    Optimal posting times vary by platform, industry, and target audience behavior. Testing different time slots and tracking results is crucial to fine-tune posting schedules.Many brands find that posting during peak hours—for example, early mornings and lunch breaks on weekdays—maximizes visibility. However, off-peak posts might perform well for niche audiences or less crowded engagement windows.

    For a full look at optimal posting times per platform, check out “Best Posting Times for Maximum Engagement

    Reviewing and Refining Strategies

    Regularly checking how your posts perform is a must. Take a look at your posting schedule, content types, and engagement results each month to see what actually clicks with your audience.

    Tweaking your strategy stops you from wasting time on content that doesn’t work. For example, posting when your followers are most active or focusing on formats that get higher engagement can boost results with less effort.

    Keeping track of what works creates a feedback loop that guides future planning. That way, your workflow evolves with your audience and platform updates.

    Ready to save hours every week by batch creating and scheduling content? Check out Tufa and get 14 days PRO free. 

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    Discover Tufa’s core features:

    • AI-Powered Post Generation: Let Tufa craft visually appealing and engaging posts for all your social media platforms. Batch create feed posts, carousels, stories & series. 
    • Scheduling and Publishing Tool: Our all-in-one scheduling and automated publishing tool allows you schedule and cross post across your social media channels. 
    • Powerful Design Studio for Customization: Our in app design tool allows for easy customization of posts and allows you to create your own content. Tufa offers ready to use templates and a vast stock image library. If you have your own images you’d like to use, you can upload them into your library.
    • Plan my Month: Allow our algorithm to generate and schedule 30+ days of posts for you with just the click of a button.