Published March 20, 2025
How AI Is Changing Social Media Management for Small Businesses
By Robyn Cameron
Head of Sales & Marketing, Tufa
6 minute read
AI is changing the landscape of social media management for small businesses. Artificial Intelligence (AI) is a scientific process in which computers learn how to do tasks and solve problems that would often require some level of human intelligence. There are different types of AI that can solve different problems, such as machine learning, natural language processing (NLP), robotics, etc. We won’t explore all the different types of AI, however we’ll look at how these systems are impacting small businesses’ social media workflow.
For many small businesses, managing social media can feel like a full time job, and now thanks to AI-powered tools, it doesn’t have to. We’ll explore how AI is changing social media management for small businesses and what to consider when choosing a tool.
To learn more about why small businesses need a social media presence, you can check out our other blog post “Benefits of Social Media for Small Businesses“
If you’re looking for more information about a specific industry or topic, check out our other posts:
AI in Social Media Management
While AI isn’t a new concept, its increased accessibility means that more people are using it in their everyday lives. Small businesses are adopting AI into their social media strategy in order to save time and money in regards to generating and posting content. Offloading these tasks to AI allows for small business owners to focus their attention on other things that might be more important or pertinent to them.
AI is changing the way brands and small businesses approach social media. Many AI-Powered tools offer a full social media management experience. From automated content creation, scheduling, hands free publishing as well as performance analysis.
AI-Powered Content Creation
AI powered tools can support small businesses with their content creation and marketing efforts. Many small businesses don’t have the time or resources available to spend hours crafting visually appealing and compelling content. Therefore, AI can be an easily accessible tool at small businesses’ fingertips.
Many AI-powered tools offer content creation in a variety of forms and for different platforms. Small businesses can create content in a fraction of the time and post content across a variety of their desired platforms, depending on where their users spend the most time.
Here are just a few types of content that AI can help generate:
1. Instagram Posts & Stories
2. Facebook Posts & Stories
3. LinkedIn posts
4. X updates
5. Long format posts and deep dives into specific parts of their business
5. Blog posts
6. Reels and video based content
Personalization & Creativity
AI has the ability to generate and create personalized content specifically for your business. AI takes the time to learn about your business. It will learn about what you offer, how you engage with your community and any standards that you uphold. Then, from this framework, it can create posts related to your business and industry.
Certain AI-powered tools, such as Tufa, can analyze your business and come up with a variety of different topics to post about. This can be incredibly useful for small businesses when at many times they might be lacking content ideas. Often times these tools come up with ideas for posts about your business that you might never have thought to highlight!
Balancing Automation and Authenticity
While AI does offer business’ opportunities to streamline their content creation and social media presence, it’s always important to ensure that the content matches their brand’s unique identity and style.
Choosing a tool that allows for customization of branding (think: fonts and colours) is key when choosing which platform to use. Small businesses should also consider not only the visuals, but also the message they are conveying. Does the content they are putting out match their brand?
When picking a platform, small businesses should consider the mix and type of content that’s created. Small businesses should aim to include a mix of informative, CTA, discussion provoking and self promoting content to keep their profile engaging. Small businesses should avoid solely self-promoting content and allow their clients an opportunity to get to know them better.
For specific content ideas for small businesses, check out “Social Media Content Ideas for Small Businesses: 50 + Ideas”
AI-Powered Tools for Scheduling and Automation
AI also offers small businesses the opportunity to schedule and automate their content for publishing. Some platforms will even schedule posts at opportune times based on the platforms selected.
Small businesses should consider creating a content calendar when planning their social media. This helps small businesses stay on track and consistent with their social media strategy. This also empowers small businesses to generate and schedule content in advance and focus their attention elsewhere.
For many small businesses, spending a lot of time on social media isn’t feasible or perhaps time well spent. Some may want to consider choosing a tool that allows for bulk creation and scheduling of posts months in advance. Some platforms offer opportunity for bulk creation and scheduling. Tufa offers a “Plan my Month” feature which will generate and schedule a months worth of posts in just minutes.
Flexibility and autonomy should be considered when selecting a tool. So pick one that allows you to update and change content and scheduling as needed.
To read more about creating a content calendar, check out our other blog post, “How to Create a Social Media Calendar”
AI and looking towards the future
In conclusion, AI offers exciting opportunities for small businesses to streamline their social media workflow. AI powered tools can allow for small businesses to save time and money while staying consistent online. Choosing an AI-powered tool to manage your social media presence shouldn’t mean that you sacrifice quality posts. AI has the capability to generate on brand, visually appealing and interesting content.
Many AI-powered social media platforms offer limited featured free versions or premium subscription trials.