Published Sep 7, 2025
Duplicate Posts: Repurpose Content in Seconds
By Robyn Cameron
Head of Sales & Marketing, Tufa
5 minute read
We’re thrilled to introduce a new time-saving feature designed to make cross-platform publishing smoother than ever: Duplicate Posts.
With this new tool, you can now quickly clone an existing post and make simple adjustments. This is perfect for tailoring content across platforms, or testing different variations without starting from scratch.
What You Can Do with Duplicate Posts
- Customise for each platform
- Test caption variations across the same platform
- Maintain consistency & save time
What Is the Duplicate Posts Feature?
Duplicate Posts lets you instantly clone any post (draft, scheduled, or previously published) and create a new version of it.
This new version:
Retains all of your original content (media, captions, links, platform selections)
Can be fully edited and customized
Can be scheduled to a different time or date
Can include different captions (with or without using Caption Variations)
Can be posted to different platforms or reused on the same ones
You control exactly how much you want to change, while saving tons of time on setup
How Duplicate Posts Works
Using Duplicate Posts is simple:
Go to your Content Calendar or Daily Posts Dashboard.
Find the post you want to reuse.
Click the Edit button and then “Duplicate”.
A new post draft will be created. It’s identical to the original, but ready to be edited.
From there, you can:
Change the caption (or generate platform-specific variations)
Switch or add media
Update calls to action
Adjust the platform selection
Choose a new publish date or time
Once you’re ready, just schedule or publish as you normally would.
Why Use Duplicate Posts?
1. Save Time on Repetitive Work
Have a recurring promo, quote, or announcement you want to post across platforms or reuse weekly? Duplicate it, tweak the details, and go.
2. Tailor a Core Message for Different Platforms
Start with one strong post, then duplicate it and customize each version for Instagram, LinkedIn, Twitter/X, and Facebook using Caption Variations, visual adjustments, and scheduling.
3. A/B Test Your Content
Want to try two different headlines or calls to action? Duplicate your original post, change just the caption or image, and track which one performs better.
4. Reshare Evergreen Content
Turn a high-performing blog post, testimonial, or quote into an ongoing content asset. Duplicate it every few weeks or months with minor updates and reach new segments of your audience.
5. Create Series-Based or Themed Content
Running a campaign or content series? Build a base post, then duplicate it and change the text or images while keeping the format and layout consistent.
Combine with Caption Variations to make platform-specific adjustments with minimal effort.
Use with Carousels: duplicate a carousel and change the slides to create a multi-part series.
Paired with Photo Bank in the Editor to quickly swap out visuals with brand-approved images you’ve already uploaded.
Ready to try out the new duplicate post feature? Sign up for an account and start posting today.
Discover Tufa’s core features:
- AI-Powered Post Generation: Our AI creates visually compelling, high-performing social media posts tailored to your brand and audience.
- Scheduling and Publishing Tool: Plan, schedule, and automatically publish content across all your social channels from one easy-to-use platform.
- Powerful Design Studio for Customization: Customize AI-generated posts or design from scratch using our built-in editor. Choose from pre-made templates, explore our extensive stock image library, or upload your own assets.
- Plan my Month: Generate and schedule over 30 days of social content in seconds. Just one click and your month is mapped out.
