Published August 30, 2025
Caption Variations: Smart Custom Captions For Each Platform
By Robyn Cameron
Head of Sales & Marketing, Tufa
7 minute read
Each social media platform speaks a slightly different language. What works on Instagram might feel too casual for LinkedIn. Twitter (X) needs brevity, while Facebook allows for a bit more depth. That’s why we built Caption Variations. It’s a powerful feature that lets you craft platform-specific captions for every post you create.
Whether you’re managing a campaign, sharing a blog post, or promoting a product, Caption Variations helps you say the right thing to the right audience, without repeating yourself or starting from scratch.
What Caption Variations Does
Now, when creating or scheduling a post, you can generate custom captions for each social media platform. With Caption Variations, you can:
Generate unique captions for each platform (Instagram, LinkedIn, Facebook, Threads, X, Bluesky)
Set different tones, styles, or character limits per platform
Customize messaging for different audiences while maintaining one central theme or asset
Include platform-specific URLs or CTAs, such as:
“Read the full article here 👉 [Link]” for LinkedIn
“Tap the link in bio 🔗” for Instagram
“Click to shop 🛍️” for Facebook
How Caption Variations Work
Using Tufa’s Caption Variation feature is super easy and intuitive.
- Start by generating a post as usual. Choose your topic, post type (feed post, carousel, story or series), image & image-prominence and finally base caption.
- Once you’re happy with the post, select Edit, and Caption Variations.
- Here, you have a few options. You don’t have to specify each option, but the choice is there:
- Preset for platform (Instagram, etc.)
- Length to comply with platform restrictions
- Include a URL link (if applicable)
- Tone
- A custom prompt
- A preset template
- Once you’ve generated the caption, you can edit it further if needed.
- Now, when you schedule your posts, be sure to specify which caption you’d like for each platform.
Why Caption Variations are Valuable
Saves time: No more rewriting captions from scratch for each channel.
Improves performance: Personalized messaging increases engagement, relevance, and click-throughs.
Boosts brand consistency: Stay on message across platforms while adjusting tone to fit each audience.
Drives better results: Platform-specific CTAs and links help guide users to the right destination.
Ready to try out caption variations? Check out Tufa and start generating and posting content today.
Here’s some more information about Tufa’s core featues:
- AI-Powered Post Generation: Let our advanced AI generate eye-catching, engaging posts tailored for your social media platforms.
- Scheduling and Publishing Tool: Easily schedule and cross-post content across multiple channels using our streamlined publishing tool.
- Powerful Design Studio for Customization: Personalize your content with our intuitive in-app editor. Choose from ready-made templates, browse a rich stock image library, or upload your own visuals to make each post uniquely yours.
- Plan my Month: With one click, let our smart algorithm create and schedule 30+ days of content, so you can focus on everything else.
