Published October 21, 2024
Social Media for Construction Companies + Content Ideas
By Robyn Cameron
Head of Sales & Marketing, Tufa
8 minute read
Social media for construction companies offers an opportunity to showcase your companies skills and expertise, ongoing projects, values, and client testimonials. Having a social media presence has become a necessity for virtually all businesses and the construction and trades sector is no exception. Platforms such as Instagram, Facebook, X (previously Twitter) and LinkedIn offer opportunities to showcase (and ultimately advertise!) your business to a much wider audience.
However, coming up with new and engaging content can be an overwhelming and time consuming task while also trying to manage projects. In today’s blog post, we’ll share content ideas and tips for utilizing social media for construction and trades companies. We’ll also look at how an AI-Powered social media manager, like Tufa, might be the solution you’ve been looking for.
Why Social Media for Construction Companies Matters
Taking your social media management for construction and trades companies seriously is crucial in our digital landscape. Social media offers an opportunity to build trust, develop brand awareness, and stay competitive. You can read a more in depth article on the Benefits Of Social Media For Small Businesses to gain a better understanding.
Build Trust
Building a robust online presence can help foster client relationships, gain visibility and trust, and attract new clients. Studies indicate that 62% of customers will ignore a business that doesn’t have an online web presence (source). You could be losing potential leads simply by lacking an online presence, regardless of how many followers or likes you have.
Brand Awareness and Visibility
Social media not only offers an opportunity to showcase your company, it aids in helping connect your business with future clients, stakeholders and suppliers. With people spending more and more time online, it’s no surprise that a whopping 92% of customers first learn about a business online (source). Therefore, social media offers an opportunity to build brand awareness and bring visibility to your business. Construction companies that utilize online platforms and advertising see a measurable increase in brand awareness (source).
Stay Competitive
Construction businesses are taking to social media to increase their marketing efforts and trends show that 45% of construction companies plan to increase their digital advertising budgets in the next year. These companies are finding an active online and social presence to be beneficial for their business and lead generation (source). In order to stay competitive in the current landscape, it’s vital to understand the importance of digital marketing and social media for construction businesses.
Acquire New Talent
The 2023 Workforce Survey Results share that there has been a 63% increase in the use of digital marketing and social media to acquire new talent and reach younger audiences (source). Highlight your business culture, values and opportunities to attract new hires.
Barriers to Creating Social Media for Construction Companies
Construction and trades businesses have unique challenges that can make entering the social media realm a challenge.
- Construction businesses often lack a dedicated social media and marketing team.
- Projects are often time consuming and visually intricate, which can make showcasing your work challenging.
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Time constraints leave business owners and project managers with little time to focus on social media advertising.
Utilizing an AI-Powered social media manager, like Tufa, might be a worthy solution. Without the need for a dedicated team, Tufa can handle content creation, scheduling and posting. Let’s take a look at some content ideas and how Tufa can tackle these for you.
11 Content Ideas for Construction Companies (with examples!)
Showcase your projects
1. Show ongoing projects that are happening in real time.
2. Update your followers when a new feature is being installed or introduced to your build.
3. Share before and after photos.
Tufa’s System:
Utilize the custom post feature and upload a photo of something happening in the moment with a short prompt. Tufa’s AI system will generate a post, including template, caption and relevant hashtags. You can choose to post this immediately or schedule it for an upcoming time.
Behind the Scenes Content
4. Highlight some of your daily operations and tasks.
5. Team spotlights offer a great opportunity to brag about your staff and let people know who they are working with.
6. Touch on safety protocols and practices. This lets future clients and collaborators know that you take job site safety seriously and they’re in good hands.
7. Showcase any new equipment or tools and how you’ll be using them in upcoming projects.
Tufa’s System:
Tufa will continue to generate new content for you based on your showcase features. When creating your account, you can highlight your companies values, safety protocols, and team dynamics. The system will generate new and engaging content that you can utlize to let the community know about your business standards.
Educational Posts
8. Offer tips on home maintenance.
9. Start a dialogue and discussion about construction trends. Going green is big!
10. Post some frequently asked questions with answers about your business or construction in general.
Tufa’s System:
If you’re looking to suggest a seasonal home maintenance tip, you can generate posts based on a prompt using Tufa’s custom post feature. Simply let Tufa know a specific tip or genre of what you’d like to share, or let Tufa generate a tip based off a small prompt. Tufa will chose a high quality image to match your post so that your content stays on brand.
Client Testimonials
11. Highlight successful projects and satisfied clients. Share a positive review!
Tufa’s System:
Not only is Tufa a powerful post generation tool, you can also customize and create your own designs. Simply upload a photo of a finalized project, or chose one of our high quality royalty free images, and add a positive review. Let Tufa’s system craft the caption and hashtags for you. Schedule your platforms, and Tufa will handle the publishing.
Reminder: Engage with your audience
- Not only is it important to be posting on a regular basis, you need to ensure that you’re responding to comments and messages promptly. Engaging with your audience is key when fostering relationships and building trust.
- Encourage happy and satisfied customers to share their content online and tag your business. Be sure to comment on their post and thank them for their business!
- Consider getting in front of the camera and hosting Q&A sessions or live videos to engage directly with followers. You could Interview someone in the field and cross promote each other’s companies.
Consider using an AI-Powered Social Media Manager, like Tufa
For busy small business owners, managing your social media for your construction business using traditional and manual methods might be a task you’re not ready to tackle. That’s why considering an AI-Powered Social Media Manager might be a worthy solution to your problems. Not only does Tufa generate content that your business can use right away, they handle scheduling and posting across all your social media platforms. Setting aside less than 5 minutes in your busy day is all you need to schedule an entire month worth of engaging image and text posts. This leaves you free to manage the things that matter most to your business. You can learn more about the Top Tips to Get the Most out of Tufa to learn more and help maximize your experience.
Tufa's Key Features
- AI-Powered Post Generation and Content Creation: Tufa automatically generates bespoke image and text posts tailored to your business. Image posts include an eye-catching photo and template, caption and hashtags. Users also have the ability to upload personal photos to promote their business if they’d like. tufa.io will also generate long or short text posts, depending on your preference and needs.
- All in One Scheduler, Organizer and Publishing Tool: Tufa easy to navigate platform handles scheduling and cross posting across all of your platforms. You can post content immediately, or schedule it to be posted at a later time. Premium users can schedule up to one month work of posts using the Plan My Month feature.
- Customisable Design Tool: All of Tufa’s templates are completely customisable to match your brands identity. You have the power to change the color, font, template, image and caption of all posts. Or, if you’re feeling creative you can create a post from scratch.
In conclusion, AI tools in social media for construction businesses is an upcoming trend that offers opportunities to build an online presence with a fraction of the time of traditional methods.
Ready to try?
Check out Tufa and sign up for a free account to start generating and posting today.
